Monday, August 27, 2018

The Day of the Peacock

The Day of the Peacock: Style for Men, 1963-73 by Geoffrey Aquilina Ross   144 pages

This book, filled with text and great photos, focuses on the 1960s in England, a period of spectacular fashion for men. This movement in men's style was called "The Peacock Revolution" by the media and the book explores not only the change in fashion, but many of the designers, tailors and shop owners who made this style revolution happen. Included are profiled on people like Tommy Nutter, Mr. Fish, shops like Granny Takes a Trip and much more.

This is an interesting book because it focuses on such a narrow slice in time. The author does a great job of explaining the move towards this "dandy" style and how it borrowed from previous fashions. It's not just about fashion, but about the change in society in the 1960s.  And then, when the 1970s dawned, this fashion movement dropped away. As the author observes, "Fashion comes and fashion goes; it was ever thus."

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