How McGruff and the Crying Indian changed America : a history of Iconic Ad Council campaigns / Wendy Melillo.
226 Pages
This book is a history of the ad campaigns designed by the Ad Council and their success or failures. I originally picked it because I was familiar with the 2 campaigns mentioned in the title and thought the book would be more interesting than it was. The book takes more of an academic approach to the topic which makes it less readable than it could be. It also suffered from poor editing with several mistakes within the text. From the reviews I read, it is the only book that has studied the history of the Ad council and hopefully someone would cover this topic more successfully in the future.
This book is a history of the ad campaigns designed by the Ad Council and their success or failures. I originally picked it because I was familiar with the 2 campaigns mentioned in the title and thought the book would be more interesting than it was. The book takes more of an academic approach to the topic which makes it less readable than it could be. It also suffered from poor editing with several mistakes within the text. From the reviews I read, it is the only book that has studied the history of the Ad council and hopefully someone would cover this topic more successfully in the future.
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